□ Objective of Business
○ Globalization of our traditional product
In the environmental friendly pottery there are chocolates which have an oriental taste and traditional packaging that appeal to the foreigners. It has been developed as a tourist product which would give a sense of our culture through the product and packaging to bring in the foreign wealth. Also through Korean ginseng and
traditional scenes in one sight, and dynamic and calm atmosphere in one place. However, Seoul city’s marketing strategy is somewhat ambiguous and not persuasive enough to gather lots of foreigners, so as a result the number of visitors is not much increasing. Therefore our team will try to give creative and fresh consultancy to achieve rapid growth of Seoul tourism.
2. Situational analysis
a
Traditional QFD analysis
Step 1 : House of Quality
Step 2 : Part Development
Step 3 : Process Planning
Step 4 : Production Planning
- The heart of QFD is in the correlation matrices
< House of Quality >
House of Quality is a graphic tool for defining the relationship between customer desires and the firm/product capabilities. It is a part of the Quality Function Deployme
products
Among them, aimed at young consumers products containing fragrance (Flavored liquor) are diversely released as new products.
2) Distilled spirits and wine (sake, including traditional alcohol ) increase in sales
According to the statistics of The Distilled Spirits Council in 2003, while the distilled spirits group and wine sales are growing, beer’s market possession decrease
Ⅰ. Introduction
Kook Soon Dang (KSD), which means “House of good yeast and good wine”, was established in 1983 and has been one of Korea’s major producers of traditional alcohol beverages. Although 백세주 had been their main product for a long time, now 막걸리 is emerging as their focus item due to the recent tren
product strategies. With the help of STP, Financial reports, 4 marketing mix elements KIA Motors ‘
success will be described within the next pages.
2. Company description
After the year 2000 KIA Motors was stroke with the crisis of the decrease of the market share amongst the Korean automobile market. At the beginning of the year 2000 the market share was in the mid 20% but with the
Traditional QFD analysis
Step 1 : House of Quality
Step 2 : Part Development
Step 3 : Process Planning
Step 4 : Production Planning
- The heart of QFD is in the correlation matrices
House of Quality is a graphic tool for defining the relationship between customer desires and the firm/product capabilities. It is a part of the Quality Function Deployment (QFD) and it utilizes a plannin
products
1. Company Overview
- Company Name : Kwang Dong Pharmaceutical CO.
- Corporate Philosophy : Development of creative medicine, Scientific analysis of -traditional Oriental medicine
- Assets Scale : 169100000000 won
- Products : Medicines, Health Drink, Health Food etc.
자료제공: KADD 기간: 2004년 1월-2004년 6월
products of big marts]
I. Analyze characteristic of rice sales of big marts.
We have reviewed general distribution in agricultural products of big marts. Now we will focused on rice, among agricultural products vary. Big marts are at pivotal position in distribution of rice, because sales of big marts are increasing while distribution of traditional market is decreasing. Thus, import
Productions, and now other major hotel chains, such as Marriott, are also exploring ways to move from fulfilling to actually planning and profiting from events.
B. Why We Concentrate on Liquor Industry?
① Liquor tax contributes to national economy
Liquor tax made a great contribution to build the foundation of our economy since 1960s.
② Liquor industry saves our farms
To produce liq